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Contact Enrichment Agent

Ensures accurate, unified, and enriched contact records by resolving duplicates, validating identities, and consolidating data across sources.

Maintaining high-quality contact data across enterprise systems is a persistent challenge for sales and customer-facing teams. Contact information is often fragmented across platforms, duplicated under different identities, or inconsistently maintained, leading to outreach errors, reporting inaccuracies, and reduced confidence in CRM data. As data volumes grow, manual reconciliation becomes impractical and unreliable.

The Contact Enrichment Agent addresses these challenges by systematically aggregating contact information from internal and external sources and establishing a consistent, unified contact profile. It consolidates records originating from CRM systems, internal databases, and approved external reference sources, while also incorporating relevant details extracted from unstructured inputs such as email signatures and internal notes. Through structured matching logic and contextual disambiguation, the agent identifies duplicate or overlapping records, resolves identity conflicts, and validates key attributes to ensure completeness and accuracy.

By maintaining a single, trusted view of each contact, this agent improves data reliability across customer engagement workflows. Teams benefit from reduced manual data cleanup, improved targeting accuracy, and greater confidence in downstream analytics and reporting. The result is a stronger data foundation that supports consistent customer interactions, scalable growth initiatives, and more informed business decisions.

Accuracy
TBD

Speed
TBD

Input Data Set

Sample of data set required for Contact Enrichment Agent:

Contact Enrichment Request: Jonathan Miller @ Quantum Dynamics

This request contains all known fragments and records associated with the contact "Jonathan Miller" for processing, deduplication, and consolidation.


Source Record 1: CRM Data (Legacy System)

  • Record ID: 78-B41
  • Full Name: Jon Miller
  • Company: Quantum Dynamics Inc.
  • Title: Sr. Director
  • Email: jon.miller@quantum-d.com
  • Phone: 555-874-2001
  • Notes: Met at a conference last year. Interested in AI solutions for logistics.

Source Record 2: Unstructured Note (Email Signature Capture)

  • Capture Date: 2023-10-15
  • Content: Jonathan Miller VP of Technology & Innovation Quantum Dynamics Direct: (555) 874-2005 | Mobile: (555) 303-9988 j.miller@quantumdynamics.com Find me on LinkedIn: linkedin.com/in/jonathanmillertd

Source Record 3: External Data (Purchased List)

  • List ID: ApexLeads-Q42023
  • Name: Jonathan Miller
  • Company Name: Quantum Dynamics
  • Job Function: Technology
  • Email Address: j.miller@quantumdynamics.com
  • HQ Phone: 555-800-1000
  • Status: Decision Maker

Source Record 4: Internal Note (Service Inquiry)

  • Author: Sarah Chen
  • Date: 2023-11-02
  • Note: Spoke with Jon Miller from Quantum Dynamics. He works in the tech innovation division and is the primary contact for our new platform evaluation. Confirmed mobile is the best way to reach him.

Deliverable Example

Sample output delivered by the Contact Enrichment Agent:

Contact Enrichment Report: Unified Profile Creation

Date: 2023-11-16 Entity Processed: Jonathan Miller, Quantum Dynamics Result: Successfully consolidated 4 fragmented source records into a single, validated, and enriched profile.


1. Source Records Analyzed

The agent identified and processed the following records associated with the target entity:

  • Record 1: CRM Data (ID: 78-B41)
  • Record 2: Unstructured Note (Email Signature Capture)
  • Record 3: External Data (List ID: ApexLeads-Q42023)
  • Record 4: Internal Note (Service Inquiry)

2. Deduplication & Disambiguation Log

  • Name Matching: Fuzzy logic identified "Jon Miller" and "Jonathan Miller" as the same entity (Confidence: 98%).
  • Company Matching: Standardized "Quantum Dynamics Inc." and "Quantum Dynamics" to a canonical entity.
  • Contact Point Correlation:
    • Two distinct email addresses were identified. j.miller@quantumdynamics.com was cross-referenced in multiple sources and selected as primary. jon.miller@quantum-d.com was marked as a secondary alias.
    • Multiple phone numbers were found. The mobile number (555) 303-9988 was prioritized based on internal notes and recency.
  • Job Title Resolution: The most recent and senior title, "VP of Technology & Innovation," was selected as primary over the older "Sr. Director" title.

3. Unified Contact Profile (Golden Record)

A single source of truth has been established with the following consolidated data:

Field Value Source of Truth
First Name Jonathan Record 2 (Email Signature), Record 3
Last Name Miller All Records
Full Name Jonathan Miller Consolidated
Company Quantum Dynamics Standardized
Title VP of Technology & Innovation Record 2 (Email Signature) - Most Recent
Primary Email j.miller@quantumdynamics.com Record 2, Record 3 (Validated)
Secondary Email jon.miller@quantum-d.com Record 1 (Marked as Alias)
Direct Phone (555) 874-2005 Record 2 (Email Signature)
Mobile Phone (555) 303-9988 Record 2, Record 4 (Validated as best)
Social Profile linkedin.com/in/jonathanmillertd Enriched from Record 2
Record Status Verified Decision Maker Consolidated

4. Data Quality & Validation Summary

  • Profile Completeness Score: 95% (All critical fields populated).
  • Validation Status: PASSED.
  • Actions:
    • The unified profile has been updated in the master CRM.
    • Legacy record 78-B41 has been archived.
    • Associated notes have been merged and linked to the new unified profile.

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